The raw numbers and data your website generates are insights into visitor activity and will allow you improve your site and achieve your goals. If you've built your website according to SEO best practices then the numbers you are getting are good to look at. We always start our raw data collection by setting up accounts with both Google Analytics and Stat Counter. What we like about Stat Counter is you can tag a particular IP address with a name and thus inspect activity from that IP address. It's nice to know who is interested in your company.

The process of data analysis can seem unweildly but once you define your business goals for visitors to your site it all becomes easier. Then you analyze the behavior of your visitors to see which pages they visit along the way to a successful conversion.